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Dashboard Design

A dashboard with forty charts is a place people go to feel informed. A dashboard with six is a place they go to decide something.

Dashboards & Storytelling · Intermediate · ~5 min

In plain English

A car dashboard, not an aircraft cockpit. Six things you glance at while driving, not four hundred you consult on the ground.

Why it's worth your time

A dashboard serving three audiences serves none, and the abandoned ones cost refresh spend forever.

If you remember three things

  • One audience, one decision, five to seven metrics
  • Every number carries a comparison — versus last period or versus target
  • Detail lives one click away, not on the same screen

Overview

A dashboard is a monitoring instrument, not a report and not an exploration tool. Its job is to let someone see, in a few seconds, whether anything needs attention — which means a small number of metrics, each with a comparison so the number has meaning, arranged so the most important sits top-left where the eye lands first. The commonest failure is scope: a dashboard asked to serve executives, product managers and analysts at once serves none of them, because those three need different aggregation levels and different refresh rates.

In an interview

Design for one audience and one decision. Five to seven metrics maximum, the most important top-left, every number carrying a comparison (versus last period or versus target), filters that persist, and an explicit as-of timestamp. Detail lives one click away, not on the same screen. If nobody can name the decision it supports, it is a report.

Production defaults

Layout
primary metric top-left; breakdowns below
Trust
visible as-of timestamp, freshness state, and definitions in place
Maintenance
track usage; archive anything unopened for a quarter

What breaks

  • People still ask for one-off pulls — The dashboard answers a different question than they have. Ask which decision, then rebuild for it.
  • Stale numbers presented in a meeting — No freshness indicator. Add as-of time and a stale state to every dashboard.

Watch it explained

Data Dashboard Design Best Practices — OneNumber - Tableau Experts, 9:58

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